New Cocktails for your Bar Menu — Drink Up

While some will say beer is king when it comes to pizza night, the fact of the matter is that cocktails are top-of-mind for many social drinkers. If you have a full bar, offering only beer and wine could be detrimental to the bottom line.

Premium cocktails are not only hugely popular, but they demand a higher price point that makes those pours worthwhile to the operator. In 2022, the Adeo Group found that while 35 percent of those over the age of 55 are likely to order a premium drink, in the 21-34 age group that number is nearly
20 percentage points higher (54 percent).

And, just like pizza, your cocktail menu is highly customizable. While there will always be a place for traditional favorites like the Martini or Old Fashioned, today’s mixologists continue to innovate and get creative with flavor combinations, garnishes, etc. Just like when you open a disc of dough for a base, once you choose your base alcohol the canvas is open to interpretation.

Spicy cocktails are on trend at the moment. As are drinks mixed with teas, espresso, fresh citrus juices and sours. One of the most popular cocktails in 2024 in Portland, Oregon, for example, is a twist on a classic. It’s an Amaretto Sour made with bourbon, fresh citrus (lemon juice in this case) and an egg white.

While the bourbon market continues to grow, sweet vermouth, gin, dark rums and others are being used in some of 2024’s most trending cocktails. Take a quick glimpse of seasonal bar menus around the country and you’ll find that merely offering a margarita with your beer and wine list isn’t enough to attract a crowd of drinkers looking to spend money.

Interesting Cocktail Ideas

Some interesting cocktails we turned up include:

• a Fall specialty drink featuring vodka, amaretto, apple puree, apple cider and champagne.
• vodka with pumpkin puree, espresso and almond milk.
• a spiked cider with apple cider, spiced rum, peach schnapps and fireball.
• rum with lime juice, Benedictine, honey, simple syrup and blackberries.
• cognac with lemon, honey, ginger, bitters, eggwhite, raspberries, gin, lavender syrup, lime juice and fresh mint.

As summer approaches, refreshing cocktails featuring cucumber, watermelon, peach, mint and other cooling flavors will peak in popularity. And, as previously mentioned, spicy cocktails are having a moment in the sun. As are dill pickle drinks! Let’s put them both together for a spicy dill pickle cocktail.

Jalapeno Dilly

Get the Jalapeno Dilly recipe.

Jeremy White is the Editor in Chief for Pizza Today.