B2B Pizza Leader invites Pizzeria Operators to be counted in annual industry survey

Pizza Today, the pizzeria industry’s most trusted and valuable educational B2B resource for more than four decades, has embarked on its third annual Pizzeria Operator Survey with a subsequent 2025 Pizza Industry Trends Report to be released in December. The comprehensive deep-dive study provides pizzeria professionals with trends and insights on menus and toppings, employee strategies, marketing, sales and growth, supplier trends, projections, industry concerns and technology.

Pizzeria operators — from independents and chains to food trucks/catering pizza operations — are now invited to participate in the third annual Pizzeria Operator Survey. Survey period ends Tuesday, September 3.

“In our third year of the Pizzeria Operator Survey, we have refined our questions down to drive qualitative data on what’s really happened in the pizzeria industry right now,” says Executive Editor Denise Greer. “We encourage all pizzeria operators to be counted in this study.”

Upon launching the Report, Pizza Today set out to create a comprehensive deep-dive analysis of the pizzeria industry for the pizzeria industry with valuable insights that operators can use to gauge their standing in the market, infuse new ideas and help their bottom line.

“While massive changes rarely take place in a one-year timeframe barring a watershed event, such as the COVID-19 pandemic, the subtle movements in our data help provide us with a roadmap to show where the United States pizza industry is heading,” says Editor In Chief Jeremy White. “Running the numbers comparatively helps guide our future content to ensure it continues to be the most relevant and helpful information pizzeria owners can rely on to sustain their businesses. It also provides our readers with the most accurate snapshot of where things stand today so that they can better understand exactly how they are faring in the current landscape as compared to their peers across the nation.”

A few key findings from the 2024 Pizza Industry Trends Report include:

• Style variety matters. The trend of offering different styles of pizza is not slowing. Customers are now expecting it.
• Plant-based and Vegan demand remains. Operators continue ramping up their efforts to provide these options to consumers.
• Automation. Operators are seeking ways to streamline operations to battle the lack of labor and to meet consumer expectations.
• Independents are leading the charge in menu creativity. They are rolling out new pizza styles and pizza topping combinations that are being noticed by major chains.
• Detroit continues its rise. Detroit-style pizza is the biggest pizza style trend in the U.S. currently.
• The Top 5 Pizza Styles in America are: New York, Traditional American, Sicilian, Deep Dish and Neapolitan.
• The Top 5 Pizza Toppings in America are: Pepperoni, Sausage, Mushroom, Extra Cheese and Bacon.

Read the full 2024 Pizzeria Industry Trends Report or request a download version.

Be counted in this year’s analysis by completing the 2024 Pizzeria Operator Survey. The entirety should take about 7-10 minutes. If you have questions about the survey, contact Denise Greer at [email protected].

Complete your 2024 Pizzeria Operator Survey today.

Special thanks to our sponsors: Hillshire Farms, Smithfield and PizzaCloud.

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About Pizza Today: Founded in 1984, Pizza Today has been the pizzeria industry’s most trusted and valuable educational business resource for more than four decades. The international award-winning content focuses on insider tips, operational advice, recipes and information integral to helping today’s pizzeria owner operate more efficiently and profitably. For more information, please visit https://pizzatoday.com.

About International Pizza Expo & Conference: The annual International Pizza Expo remains unchallenged as the industry’s largest event. Thousands of pizzeria professionals convene in Las Vegas, Nevada each year for 3 days dedicated to all things pizza. Suppliers from across the globe, networking and educational sessions led by top industry professionals, and national competitions round out this unrivaled event. Visit https://pizzaexpo.pizzatoday.com/ for more information.

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