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Brand & Marketing
Mike’s Monthly Tip: Maximizing Online Menus
Optimize your Online Ordering Menu When everything is on the line, every detail matters. This diligent approach is typical for recipes and occasionally the ambiance, but for whatever reason the online menu gets a backseat. Meanwhile, this is how most...
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Brand & Marketing
Exterior Signs: Sizzling Signage
Signage proves to be a slice of success for pizzeria exteriors Folks in the business say, “signage is your handshake with the public, which is true in a lot of ways” says John Yarger, president and CEO of North American Signs in South Bend, Indi...
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Brand & Marketing
Mike’s Monthly Tip: ROI Rebrand
In 2012, once we opened our second location in the heart of Tulsa, we started seeing a higher-end clientele. The Family Fun brand we had started with in 2005 didn’t match us anymore, and we needed to redo our whole package. We kept the name the...
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Brand & Marketing
Marketing Desserts
Getting customers to order dessert after a filling pizza can be challenging People might not always save room for dessert, but it’s possible to get them to order one anyway. Pizzeria owners say certain marketing cues can boost dessert sales, even a...
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Brand & Marketing
Using FOMO to create an LTO
Limited-time offerings can fuel urgency Time is running out! Buy now before it’s too late! Don’t miss your chance! It’s a cold hard fact that scarcity sells. Companies like eBay and StubHub are valued in the billions because of it. We get excit...
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Brand & Marketing
Mike’s Monthly Tip: Email Marketing in 2024
The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a restaurant can use. It’s also the most effective. Here are the basic 101s of e-mail marketing. To start with, do you send e-mails? If you answered yes, you have sep...
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Brand & Marketing
The Power of Merch!!
The right merchandise can be a smart marketing play There is nothing better than shopping at a local store and seeing someone wearing a hat or a shirt from your restaurant. Right!?! Or someone pointing at your shirt or hat when you are out running er...
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Brand & Marketing
Mike’s Monthly Tip: Don’t Bore Us, Get to the Chorus
In the music world, Barry Gordy of Motown fame coined the phrase, “Don’t bore us, get to the chorus.” While rooted in the music industry, this philosophy resonates profoundly with the restaurant world, particularly for us in the piz...
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Brand & Marketing
Pizza Festivals: Getting Involved with a Pizza Fest
Pizza Festivals are popping up across the country. Learn about participating and organizing a pizza event. Does your town have a pizza festival? If the answer is no, just wait. Festivals and events across America are popping up featuring all things p...
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Brand & Marketing
Make Limited Time Offers Work for You
The Limited Time Offer Limited time offers or LTOs can be a great way to test the viability of new menu items, move inventory that may be close to its expiration date, or increase sales on a particular day of the week, enter “Doppio Frico Tuesdays�...
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Brand & Marketing
How and Where Pizzerias Succeed on Social Media
The New Social Media Arena Social media plays a huge role in today’s marketing arena. Mastering this notoriously fast-moving, ever-changing landscape is an ongoing challenge for pizzerias. Are you wondering whether you’re missing some critical de...
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Brand & Marketing
Man on the Street: Copycats
How to Handle Copycats You’ve finally done it! After months of research and development, the time has come to introduce the world to the fruits of your labor. It’s a pizza so advanced, with a dough process so radical and a topping combination so ...