Our Editor-in-Chief remembers some of his most favorite Pizza Expo moments
After a full year (honestly, more than a year) of planning, the 40th Pizza Expo is finally here this month in Las Vegas. From its humble beginnings in 1984, to now, the “Show of Shows” has experienced quite an evolution. It is, without question, the “Super Bowl of the Pizza Industry.”
Jeremy White, Editor in Chief, Pizza Today Magazine
As I look back on my career here at Pizza Today, it’s staggering to think this month’s Expo will be my 22nd show. I’ve had so many amazing Pizza Expo experiences over my two decades in the industry and have made so many friends at the event. There is not enough space in this magazine to share all the great Pizza Expo stories I’ve been involved with over the years.
Some shows do stick out in my mind more than others. Recently, our marketing team filmed a promotional video where I (along with Show Director, Bill Oakley; Executive Editor, Denise Greer and Senior Designer, Josh Keown) was asked to share some Pizza Expo memories in honor of the 40th Anniversary.
These are a few previous Pizza Expos that stick out the most to me:
- 2001 — This was my first Pizza Expo, and you never forget your first. I started working at Pizza Today in September 2000, so for a little more than six months I heard about the event frequently. Still, nothing prepared me for seeing it in person for the first time. I had no idea just how amazing it was until I experienced it for myself!
It was a bit of a “weird” Expo in that the show’s founder, Gerry Durnell, had just completed a sale of Pizza Today and Pizza Expo to New York-based MacFadden Publishing. It was the last hurrah for Durnell, who had quite a knack for doing some, ahem, “creative” things (shout out to the one-off swimsuit issue he published… don’t get me started on that gem). His creative mind led him to decide this Pizza Expo needed ice sculptures and sandcastles. Yes, you read that correctly. As I walked the show floor, every once in a while I’d walk past an artist making immaculate castles in a huge sand box or an ice sculptor making intricate designs from blocks of ice. Sure, they were amazing works from talented people … but I could not figure out for the life of me what this had to do with the pizza business.
Apparently, I wasn’t the only one.
- 2003 — We were a nation at war, officially. Pizza Expo 2003 was set to kick off March 24. On March 19th, 2003, the United States and coalition forces invaded Iraq and the Iraq War was underway.
There were travel concerns stemming from 9/11. With us now at war and those travel concerns resurfacing … would anyone show up for Pizza Expo 2003? (They did. It was a great show).
- 2005 — The World Pizza Games were established this year. They brought new excitement and fresh competitive outlets to Pizza Expo. Nearly two decades later they’ve grown, evolved and are better than ever and still going strong. I still remember how mesmerized I was watching the acrobatics up close and personal for the first time.
- 2011 — My friend Joe Fugere from Seattle-based Tutta Bella delivered a really good and thoughtful keynote address in 2011. He set a very high bar for others to follow.
- 2013 — Though it turned out not to be last time, this was the first time I ended up being an integral part of the keynotes. This wasn’t necessarily by design. We’d tapped Chicago pizzeria owner Bill Jacobs to kick Pizza Expo off in style. Piece Pizzeria was absolutely killing it (still is) with New Haven-style Apizza in the Windy City. As we got closer to the show, Bill called me and asked if I’d be willing to sit on stage with him and interview him as opposed to him standing solo and delivering a speech. So that’s exactly what we did. (Years later Paulie Gee would ask for the same at a Pizza & Pasta Northeast Show in Atlantic City).
- 2019 — The legendary Chris Bianco delivered one of the most interesting and packed keynote sessions in Pizza Expo’s storied history. He passionately told the story of his journey in the pizza industry. It left an indelible mark on all who were there.
- 2020 — March of 2020 was a very scary time. A Pizza Expo did not happen in this year, as we all know. But seeing the industry pull together in the face of adversity as we navigated a pandemic together, horrific as it was, did inspire many developments that fuel growth today.
- 2021 — I consider this the “weirdest” Pizza Expo ever. Ever since my first one in 2001, the show has always taken place in the first quarter of the year. While the overwhelming majority of the time Pizza Expo happens in March, there were occasions here and there where it staged in February or April. But in 2021, thanks to the aforementioned pandemic, Pizza Expo did not happen until August. And there was no patented red carpet. It was a unique experience when stacked against other Pizza Expos. But I’ll say this: my friend Mike Bausch brought the house down with the sickest, most dope walkup and gave an absolute banger of a keynote that I’ll never forget.
- 2023 — If you missed the legendary Tony Gemignani’s keynote address at last year’s Pizza Expo, shame on you. It has become iconic. I’ve seen lots of keynotes, and I’ve never seen the room that packed. The energy was indescribable.
- What’s next? The next great Pizza Expo moment hasn’t happened yet, but rest assured it’s coming. I’ll see you in Las Vegas in just a few weeks and we’ll witness it together.
See you in Vegas!
Jeremy White
Editor In Chief
