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Menu Development
2011 September: NEW YORK NEW YORK
I was born in New York, and I lived there — on and off — for the first 30-something years of my life. During that time I managed to put away more than my share of pizza. And the fact that I was born and raised next door to an Italian bake...
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Menu Development
2011 September: READY FOR THE RENAISSANCE?
Depending on how you look at it, this is either a horrible or a fantastic time in the pizza industry — the entire restaurant industry, really. Just like our nation has divided into political polar opposites, the pizza segment has separated into...
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Menu Development
Sauces: Basic is best
“Made in house” is a unique marketing mantra that should be on your menu. The more items you prepare from scratch, the more you stand out from your competition across the street. Granted, some items are easier to make than others. And some items ...
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Menu Development
2011 August: CHOP IT UP!
In the Kitchen // Ingredients CHOP IT UP! Herbs and spices add panache across your menu By Pasquale “Pat” Bruno Photo by Josh Keown Familiarity breeds intent, and those of us in the food business are quite familiar with that duet of herbs...
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Menu Development
Clam Bake
What does it take to make the best clam pizza in the world? To answer that, I would say this: you start with a Neapolitan-style pizza crust, then you add freshly shucked littleneck clams, garlic, olive oil, oregano and a light shower of grated Parmes...
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Menu Development
2011 July: Dough Doctor
I’ve heard that there is a way to calculate the amount of dough needed to make any size of pizza. Can you explain how this is done? A: What you are referring to is the use of our old friend “pi” to calculate the surface area of a ci...
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Menu Development
2011 July: FABULOUS FETA
Aged a minimum of three months, feta is a brind curd cheese that’s renowned for its flavor and versatility. An all-star performer in Greek cuisine, the product crosses over nicely into the Italian realm. In fact, feta offers operators a variety...
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Menu Development
2011 July: GREASED LIGHTING
For some folks, that layer of grease that drips down your arm as you eat a slice of pizza is welcomed. For others, it can be a major turn-off and a reason to go somewhere else for dinner. The challenge here is to create a healthier pizza by eliminati...
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Menu Development
Desserts: Sweet Ending
We all love the sweet melodious sound of our cash register’s “cha-ching” as we make another sale, and I want to help you make that happen more often. Selling desserts is one easy way to accomplish that goal.Collectively we’ve tried it all, fr...
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Menu Development
2011 June: Dough Doctor
My pizza dough gets too soft to hand toss after only two days in the cooler. What do I do? A: In reviewing your dough formula and management procedure, I see that your dough formula contains nearly 10 percent oil in addition to 60 percent water. This...
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Menu Development
A Cajun Kick
Cajun-inspired dishes add flair to traditional Italian menus Cajun-Creole cooking is hot (as in trend, but also because customers are taking to spicy-heat dishes like never before). So why not jump on the bandwagon and play along? I am sure your cust...
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Menu Development
2011 May: Dough Doctor
Dough Doctor Mix it Up The Dough Doctor explains mixing time, oven decisions By Tom Lehmann What will happen if I mix my dough less than the normal time? A: If you mix your dough in the 15- to 20-minute range, you probably won’t see much change...