Key Menu Takeaways from the 2024 Pizza Industry Trends Report

We have spent months pouring over last fall’s Pizzeria Operator Survey results. The extensive 2024 Pizza Industry Trends Report is a lot to digest and hits on many facets of pizzeria operations. If you know me, you know I love crunching the data and finding common themes and trends. Pizzeria menus are so important that we devoted some much needed attention in the report to what is happening on pizzeria menus in America.

In the report, we highlight current menu trends, including top pizza styles nationally and by region, Top 20 pizza toppings, hot toppings to watch and pizza toppings on the horizon. We know that offering multiple pizza styles is on trend. Detroit is the top pizza style to add for the second year in a row. Grandma and Sicilian are coming up fast. Pizzerias are branching out from traditional pizza toppings. Meats are still on top as pizza toppings. There are so many more over-arching pizza menu trends in the report. If you haven’t read the 2024 Pizza Industry Trends Report yet, check it out.

Now, I’m looking across the data to share insights that I discovered in our survey. I’m going deeper into the data to break down striking menu trends to take notice of.

Here are the 13 Pizzeria Menu Trends from the Pizza Industry Trends Report

1. Seafood lovers are a niche that some pizzerias have earned, when done right. Those with seafood on the pizza menu gravitate towards shrimp, clams, crab meat and yes, anchovies.  
2. Americans are crazy for chicken. It’s the sixth most popular topping. Not only that, but operators are also testing new ways to use chicken in their kitchens. Baked, smoked, fried, barbecued or seared, it’s a great versatile ingredient to take across your menu.
3. Vegan is still very hot. When it comes to plant-based offerings, imitation is best form of flattery. Consumers are looking for those common pizza toppings that are plant-based. Popular vegan items include vegan mozzarella, vegan pepperoni and vegan sausage.
4. Wings might have a high food cost, but they are the second most popular item on the menu behind pizza at most pizzerias in the U.S. Wings can be dressed in many ways. Most popular include classic Buffalo, dry rubbed, BBQ and garlic Parmesan. 
5. Sandwiches are providing a great return. Go classic with sandwiches and watch your lunch daypart get a boost. Top sandwiches from the survey included Italian Beef, meatball, Italian sub and a steak and cheese.
6. More burgers are going on pizzeria menus. If you are adding a burger, be sure you’re going with high-quality beef. Smash burgers and thick gourmet-style burgers are hot right now. You can’t have burgers without fries. Expect to see them on the burger menu and offered on their own on the apps menu.
7. Customers crave more doughy masterpieces to accompany their pizza orders. Cheesy bread, garlic bread or garlic knots are a solid add-on choice for customers. They prove to be an in-demand item across the country.
8. Even amid concise menus, salads are a strong sales item. Today’s customers expect more than iceberg lettuce and carrots. Be as bold with your salad menu as your pizza menu. Create color, use local produce and top with interesting or even house-made dressings.
9. Pasta is a hit with pizzeria diners. The most noteworthy pasta on menus around the country is lasagna. It’s a great option if you are looking for something that can be made ahead of time and heated to order. Second is traditional spaghetti and meatballs.
10. Meatballs were one of the most added items to menus. They are versatile gems — great for the pizza menu, on sandwiches or as a standalone app with marinara and hot chili oil. See Audrey Kelly’s Hot Chili Oil Story.
11. Over 82 percent of operators surveyed indicated that they offer a vegetarian pizza. It’s is one of the easiest offerings to add. Every makeline is equipped to make a vegetarian pizza. We would like to see that number at 100 percent. 
12. Nearly 66 percent of operators surveyed offer a gluten-free crust. While you do not hear about gluten-free in news headlines as much, gluten-free is still top of mind with American consumers with gluten sensitivity or Celiac Disease. 
13. A surprising 39 percent offered a cauliflower crust. While in many cases cauliflower crusts are a good gluten-free option, they are also diabetic friendly, Keto friendly and low carb.

Knowing what is happening on pizzeria menus at a national level can help you evaluate what to add, what to keep and what to remove. Explore more menu trends in Menu Development. Be sure to complete our survey later this year so that what’s happening at your pizzeria can be counted nationally.

DENISE GREER is Executive Editor of Pizza Today.